Museum Identity
Busan MoCA

Brand and exhibition identity for Busan Museum of Contemporary Art, developed with Chiho Rang Factory. The system takes the migratory-bird paths of Eulsukdo — where the trajectories of humans and migratory birds intersect — as its underlying graphic logic.

Spanning wayfinding, catalogues, motion, and a new website, the identity flexes across print and screen while keeping one continuous voice.